Marketing

We have some templates and guidance documents available in the Useful Documents section of this website on marketing and PR. If you need any further help or guidance, please get in touch. We also have contacts for professional press and PR, graphic design and web design organisations who are experienced in working with individuals and organisations from the arts and cultural sector. From time to time we also organise training events on marketing, so please keep checking the training section on this website or get in touch with us.

Useful Marketing Documents

Example Press and Media Release - download in Word Format (.doc)

Example Marketing Plan - download in Word Format (.doc)

Example Audience Segmentation - download in Word Format (.doc)

Arts Council’s guide to understanding arts Audiences
http://www.artscouncil.org.uk/media/uploads/pdf/arts_audience_insight_2011.pdf

Tourism North East’s DIY Media Kit for Event Organisers (Australian – but still relevant!):
http://tourismnortheast.com.au/wp/wp-content/uploads/2012/09/Tourism-North-East_DIY-Media-Kit-for-Event-Organisers.pdf

Craven District Council’s Event Management Guide – useful section on marketing:
http://www.cravenevents.org.uk/downloads/event-management-guide.pdf